We love those who are brave enough to take on the thong swimwear trend that continues to grow each summer has my admiration. Thong swimwear first came onto the fashion scene in the ’80s, but over the course of the last year, it’s become a common style that you’ll see on just about every beach, TV show (watch two seconds of Lindsay Lohan's Beach Club and you'll see what I mean), and Instagram feed. Why?
“Thong swimwear has always been a favorite among our customers, but it has now become mainstream,” explains Randy Hodges, founder at SoHot Swimwear. They’re countries where people spend the most time on the beach, so for many women, getting the least tan lines is top on their list. However, they’ve been given more visibility through social media influencers.
Indeed, like so many trends, thong swimwear was reborn thanks to Instagram, and it seems the shops are preparing for it to be in demand for high summer. The trend is going mainstream, so let's decoded how to make thong swimwear work in real life.
Keep scrolling for our top tips, followed by a serving of A-list inspiration. Then, finally, shop our online shop of the best thong swimwear around.
Consider a one-piece.
“While there’s no denying that thong bikinis are easier to come by than one-piece iterations, they do exist. Keeping your top half covered up will make you feel less on show or vulnerable as you initially try the thong look.”
Pack a backup.
“For your first thong swimwear foray, why not take a spare pair of bottoms with you? That way, should you not be feeling them, you can make the switch and carry on with your day. That, or give them a test run at your hotel pool where you can easily head back to your room to change before you venture to beaches further afield.”
Use straps to your advantage.
“If you’re worried about not having enough support, look for bikini bottoms with thicker waist straps. They’re particularly helpful if you’re less confident about your stomach area.”
Floss isn't your only option.
“Thongs are usually associated with string-like straps, but you can choose another type that covers a little more so that you feel comfortable and will still show off your peachy bum.”
From Emily Ratajkowski to countless Victoria’s Secret Angels, thongs have fast become the celeb swimwear of choice.